What is Gravure? 

Gravure is a printing process that transfers colorant to the printed material by pressing the material against an engraved roller. The engraving on the roller creates cells of varying sizes and depths, which carry ink in the cells that are lower than the roller’s surface. The printed material absorbs the inks from the engraved cells. The varying amounts of ink found in the engraved cells produces varying amounts of colorant, which causes different intensities of colors to appear on the material. Because the amount of color transferred is driven almost entirely by the depths of the engraved cells, which do not change during extended print runs, the gravure process can readily produce consistent colors over relatively long periods of time.  This characteristic has made gravure a preferred process when large quantities of an image must be produced with a consistent coloring.