AVT cuts spare parts prices as first step in bold customer-first strategy
10 Sep 2025
Major spare parts price reduction under independent ownership marks a first step in AVT’s broader strategy to deliver customer trust, efficiency, and agility.ndard with focus on quality, innovation and 360 approach to print inspection.
In one of its first moves since becoming a standalone business under new ownership, AVT (Advanced Vision Technology) has announced it is taking the major step of reducing spare parts prices for its cutting-edge print inspection solutions. The significant move comes in direct response to the voice of its customers and to help address the AVT community need across the label and flexible packaging industries.
“We are proud to announce a significant and permanent reduction in the prices of our spare parts,” said Roy Porat, CEO of AVT. “This move marks a pivotal moment in the journey of AVT as an independent company. It is this independence that has enabled us to reduce prices while maintaining the top-of-the-line quality and service of print inspection equipment we deliver to our customers. This step reinforces our commitment to listening to customers and acting on their needs,” he said.
Porat explained that the move had been enabled by AVT separating from Esko earlier this year and re-establishing itself as a standalone company. “Since becoming our own business again, we have the independence, agility and flexibility to make bold, impactful decisions like these that put our customers first,” he said. “We have the freedom to take major steps and decisions as part of a strategic customer-centric shift to meet our customer needs, without the policies and complexity of a major corporation.”
Addressing pain points
AVT undertook voice of customer research across its global user community to identify areas where it could offer the most help and benefit to customers.
“Importantly, this is not just a promotion, or a campaign offering a limited-time discount,” said Porat. “This is a totally new direction for AVT. The spare parts pricing shift is part of a broader transformation at AVT as we focus on building a customer-centric future, such as investing in connectivity and AI-driven analytics to maximize uptime and reduce unplanned downtime,” he said.
The new spare parts pricing is in effect now
AVT will be showcasing at LabelExpo Europe in Barcelona. Visit the AVT team at Stand 5D37, in Hall 5 of the Fira Gran Via convention center, Barcelona, from 16-19 September, to get the chance to meet with company executives and discover the future of print inspection. To book a meeting or product demo, visit www.avt-inc.com/products/label-expo.
