AVT accelerates global growth with appointment of new Global Sales lead

A print inspection solution is essential for ensuring consistent quality in label and packaging production. As the industry evolves, AVT, a global leader in print inspection solutions, continues to expand its capabilities. Most recently, the company appointed a new Global Sales lead.

Leadership Expansion to Support Global Print Inspection Solution Growth

Mark Nixon is based in London, UK. He brings decades of experience in the print industry. Over the years, he has worked closely with customers to deliver specialist solutions across multiple sectors.

Before joining AVT, Mark spent more than a decade at Scodix. Most recently, he served as Executive Vice President of Sales & Marketing.

A Strong Strategic Fit for AVT

“We pride ourselves on having salespeople who are true experts in the print industry. They also provide consultancy to our customers,” said Roy Porat, CEO of AVT.

“Mark’s insight and experience make him a great fit for AVT. Therefore, we are delighted to welcome him to this key position. In this role, he will listen, advise, and tailor the best inspection solution for each customer’s needs.”

Strengthening Market Position

“We pride ourselves on having salespeople who are true experts in the print industry. In addition, they provide consultancy to our customers,” said Roy Porat, CEO of AVT.

“Mark’s insight and experience make him a great fit for AVT. Therefore, we are delighted to welcome him to this key position. In this role, he will listen, advise, and tailor the best inspection solution for each customer’s needs.”

Driving Advanced Print Inspection Adoption

In his new role, Mark will develop global strategic flexo accounts. These accounts require 100% print inspection and advanced color measurement technologies.

As a result, customers will achieve higher accuracy and consistency across their production facilities.

“I’m thrilled to be joining AVT at such an exciting point in its journey,” said Mark. “This is a terrific opportunity to work with a talented team at a well-established, respected brand and a trusted company that has made clear its strong ambitions for growth.“

“Obviously AVT has been in the sector for decades, and I’ve already been impressed by how dedicated the team is and how everyone has a clear, united focus on putting the customer first and ensuring they are at the center of everything they do,” added Mark. “As a veteran in the print sector, I follow industry news closely and in 2025 saw that while the AVT brand is renowned for its excellence in print inspection and color measurement, the company is also showing its agility. I strongly relate to its customer-first strategy, underlined by the recent move to a new pricing model which is helping customers by making ongoing maintenance and support more accessible and affordable, while strengthening every print inspection solution they deploy.”

Mark is just the latest in a double-digit raft of appointments since AVT became a standalone business under new ownership earlier in 2025, following Co-Owner Roy Porat becoming the new CEO, and Dror Danai joining as AVT President, EMEA & APAC.

A Renewed Vision for the Future

“With a renewed direction and vision, AVT is reaffirming its role as a trusted leader for print professionals across the globe,” said Roy Porat. “We are proudly committed to delivering 100% defect detection, reliable ROI-focused solutions, and state-of-the-art AI inspection technologies coupled with customer service that is unrivalled.

“With Mark’s appointment, we are looking to the future while building on our rich 30-year heritage, fully dedicated to driving innovation and excellence in print inspection technology.”

 AVT has been at the vanguard of print inspection advancements since it was founded in 1992, helping printers worldwide achieve unparalleled quality and efficiency through automated systems that deliver complete quality control at the highest production speeds.